Category Archives: film making

LUCA and the Missing Stakes

Posted on August 2, 2021 by heidihornbacher

As lovers of all things Italy, we naturally couldn’t wait to see the new Disney Pixar animated feature, Luca, set in a fictionalized version of Cinque Terre’s Riomaggiore on the Ligurian coast. The film is a sort of updated mash-up of The … Continue reading →

Posted in Coach Notes, Common Mistakes, Film, film making, Italy, PageCraft Writing, Screenwriting | Tagged , , , , | Leave a comment

The Queen’s Gambit: The Narrative Power of a Strong Character Arc

Posted on December 8, 2020 by heidihornbacher

As we sat engrossed by the last episode of the marvelous Netflix limited series, The Queen’s Gambit, it hit me that one of the (many) reasons it succeeds is the strong character arc of protagonist Beth. Sure, the solid source material, … Continue reading →

Posted in Coach Notes, Film, film making, PageCraft, PageCraft Writing, Screenwriting, Writing | Tagged , , , , | Leave a comment

Ford v Ferrari and Character Desperation

Posted on August 24, 2020 by heidihornbacher

I have always been a car girl. In my childhood bedroom there was nary a Barbie or baby doll in sight, but I had a killer collection of Hot Wheels. As an adult, I consider the 1965 AC Shelby Cobra … Continue reading →

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Roma and the Passive Protagonist

Posted on March 16, 2019 by heidihornbacher

I’m pleased to turn this space over to my partner in PageCraft (and life), Carlo Cavagna:  We just saw Alfonso Cuarón’s brilliant ROMA, which has us thinking about passive protagonists. Every screenwriting resource (including us, we admit) will teach that … Continue reading →

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Coach Notes – The Book Of Henry

Posted on June 29, 2017 by heidihornbacher

So many films would be better films had they gotten coaching and feedback at the script stage. By helping you avoid pitfalls that trip up even the pros, our goal at PageCraft is to help writers craft watertight scripts that … Continue reading →

Posted in Coach Notes, Common Mistakes, film making, PageCraft, PageCraft Writing, Screenwriting, Travel, Writing | Tagged , , , , , , , , , | Leave a comment

She Persists

Posted on April 8, 2017 by heidihornbacher

I’m so flattered and honored by this article from Rewire on my script coaching, video production, and how I got here.

Posted in film making, Michelangelo Screenwriting, PageCraft, PageCraft Writing, Screenwriting, Writing | Tagged , , , | Leave a comment

Integrity Times Creativity: Simple Rules for Show Biz Success

Posted on October 19, 2016 by heidihornbacher

I’ve talked previously about the importance of surrounding yourself with a solid team that you trust. Recently, this point was driven home to me like never before. Perhaps I’m a dork, but it seems self-evident to me that operating with … Continue reading →

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Quality Problems

Posted on January 23, 2016 by heidihornbacher

Like most people who self-select as Angelinos, I moved here to make movies. I went to film school, I wrote a lot, produced a feature that didn’t get far, I made a lot of connections. And then I did other … Continue reading →

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Get It In Writing

Posted on September 24, 2015 by heidihornbacher

We’ve all heard this and it’s a smart business practice we all know. But do we live by it? In the sometimes casual world of creativity it can be hard to see that line between friends playing in the creative … Continue reading →

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Meanwhile, On Another Channel

Posted on January 20, 2015 by heidihornbacher

Our fourth video in our year-end shoot marathon could not have been more different in every way; theme, setting, equipment, approach.  Where our Rocket Scientist videos are structured and meticulously laid out (see my Reel tab), our shoots for Ted … Continue reading →

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